The contact page is an area of your website that brings together all your most important contacts in order to facilitate communication between your customers and potential customers with your business.
Imagine that you need to speak to a brand to make a complaint, ask a question, or even register a compliment.
How would you contact this brand?
You can get in touch through social networks, for example… But, big brands don't always centralize customer service in these channels.
Therefore, the most assertive way would be to look for that brand's contact page.
You can think of this page or section of your site as a business card, only a little more detailed and smarter.
In addition to your contact information like phone, chat, and email, this is also the right place to add your address and a map with the location of your business.
Now that you understand the importance of the contact page, I have separated here in this topic a list of the 5 main features that will help you when creating yours.
For starters, your page
1. It needs to be easy to find
If your prospect or customer can't find your contact page, there's no reason for it to exist.
I know that sentence may sound a little extreme, but it's the truth.
The role of the contact page is precisely to facilitate communication between your business and your audience. This is the basic premise, and if it doesn't, it's a sign that something isn't right.
Always thinking about the best user experience, there are two ideal places to add the contact page link.
You can choose to place it in the header of your website, next to the menu with important information about your business, or in the footer of the page.
Later I show you some examples of how this works in practice.
2. It must be inviting
The visitor has found your contact page, now they need to feel that their feedback is welcome.
If your contact page is not inviting, it is possible that the visitor will not feel comfortable leaving feedback there and will give up on performing any type of interaction.
You know when you arrive at a place and for some reason, you feel like you're not welcome there?
This feeling is horrible, it generates discomfort and all you think about is excuses to get out of there.
Now, if you know that feeling, you hardly want your client or potential client to feel it when trying to get in touch with you.
Your contact page should be structured in an inviting way that makes the visitor feel comfortable being there.
3. Contains the relevant contacts
A common mistake when it comes to the contact page is that many people believe that they should put all possible means of contact on this page, but that's not quite how it works.
To make communication more practical and productive, it is best to centralize on this page only the contacts that you can actually manage.
For example, if you don't have time to respond to messages via WhatsApp and you still don't have a team to delegate this task, does it make sense to put a button from this social network on your page?
Likewise, if you don't have time for phone support and you don't already have a team for that, it also doesn't make sense to leave your phone number on the contact page.
As I said before, the purpose of the contact page is precise to facilitate the communication of your audience with your business, so… You should only provide contacts that make sense at that moment.
An important tip here is to centralize the service in a channel that is easier to manage, such as email.
Thinking about ways to make it easier for your lead to contact you, it is interesting to leave the links to your social networks.
If you provide a physical service, it is also interesting to leave the map with the address of the service location.
4. Easy-to-fill form
When you put up a capture form with too many questions, chances are you will push away or intimidate the visitor and they will give up communicating with you.
When creating a form, you always need to think of ways to make it more dynamic and easier to fill.
You know when you want to download an ebook from a website, but on the capture page, there's a form that asks you for so much unnecessary data that you end up giving up?
Here is the same thing.
If you want the visitor to go to your contact page and record their feedback, you need to think of ways to make your form more dynamic.
In most cases, you won't need more than the visitor's first name and contact email to reply to the message.
5. Must have a good CTA
Last but not least, a contact page should have a call to action that makes it clear to the visitor what they should do.
After filling out the form, your visitor needs to know exactly what to do to send the message to you.
Therefore, it is important to make the action that it should perform visible on the CTA button.
“Send now”, “click here to send”, and “publish”, are some good text options. But in addition to written communication, you need to ensure that the callout button is visible on your page and in the proper colors.
