𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭
If you want to know how to create a website, whether to promote your business or simply to write articles on a topic that you are passionate about, this article will certainly be useful.
Even though we currently have several options on the Internet for publishing content, such as social networks, the fact is that no channel replaces the good old website.
Therefore, in terms of digital marketing, having a website is essential, as it is really the place of conversion for any online promotion action.
It needs to be made clear that ads don't sell anything. The ad is just an element that makes the connection between the people who are in the environment in which it is displayed, and the landing page of these ads on your website, where you can argue in a structured way.
This is what we call the Landing Page, that is, the “landing page” for that ad. The ad is part of the Conversion Funnel of action in digital marketing, but the actual conversion takes place on your website.
The problem that remains is precisely how to create a website. To help our readers overcome this challenge, we created this short roadmap.
Check out the step-by-step guide for creating a website below, even if you know absolutely nothing about programming.
The first step to creating a successful website is defining your goal. If you want to create a website to publicize your company or to publish articles in which you are interested, the first thing to be determined is precisely your main objective.
In the case of content sites, such as a blog, for example, the goal should be to become a reference on the subject you are going to address. The creation of an Authority is fundamental for this type of site.
Believe me, without this initial planning, you will hardly be able to create a successful website, simply because you don't have a very well-defined focus.
The next step in creating a website is registering a domain. Your website will need to have an Internet address, and your WWW and for that reason, it will be necessary to register your domain, which can be done by accessing GoDaddy website.
This is one of the most critical steps in the challenge of how to create a website, as this is where you will have to choose the platform, that is, the system on which the website will be built.
Currently, there are several options for website-building systems that are very easy to handle and you don't need to know anything about programming.
Many of them work based on drag-and-drop tools, that is, you create the entire layout of the site and its pages, very easily.
Wix – It's a very easy platform to work with and on it, you can create a free website or choose a paid plan, which will provide you with even more sophisticated tools.
Webnode – This is another easy-to-use website-building platform where you work with pre-programmed website templates or create your own layout.
WordPress – It is considered the top-of-the-line platform for those who want to know how to create a website. It is much more sophisticated than the other two options, but you will have to know the tool very well.
Some hosting providers also offer website builders, but honestly, I prefer to build a website as a more well-known and consolidated platform.
For those who are in a hurry, I suggest starting with a simpler website builder, such as Wix and Webnode, but then, calmly, I suggest seriously thinking about migrating to WordPress due to the infinite options that the platform offers.
Now that you have a registered domain and have defined your platform, it's time to hire a website hosting company to be able to install your website and make it available to the entire Internet.
This is another critical moment, as hosting is critical to the good performance of your website. There are several companies that offer hosting services, but you should focus on those with the most tradition in the market.
We work with DreamHost, who has served us well. The hosting dashboard is quite complete, and if you have opted for WordPress, the good news is that from the dashboard you can install WordPress in a snap.
A very important tip for anyone looking to know how to create a website is to plan first. There is no way to build a website that is really efficient without first planning its structure in detail.
We know the operational part is far more seductive than the planning part, but the fact is that if you rush out to get your hands on the keyboard, it won't work.
It is at this stage that you can prioritize your content, plan the presentation of your business or website theme, and select the texts and images that you will use in the composition of your content.
Our last tip on how to create a successful website is that you connect your website to the main digital marketing tools available on the market today so that you have full control over what happens within it.
Start with the basics like Google Analytics, the free traffic monitoring tool offered by Google, and fundamental for analyzing the results of any website these days.
It is he who will give you the opportunity to measure the return of a website, a fundamental action to know whether or not your digital marketing actions are meeting your expectations.
The second step is to connect the website with your social media channels such as Facebook, Instagram, LinkedIn, and others. Many of these tools need to be connected to the site to monitor results, as in the case of the Facebook Pixel.
In addition, it is also necessary that you connect the site to Google Search Console so that your site can compete for prominent positions on search engine response pages.
