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SEO refers to a set of techniques that seek to optimize your website, involving improvements in content, use of keywords and much more. All this so that your brand is one of the first suggested when users search for certain products.
If you have an online store, you cannot give up optimization for search engines, after all, you will be handing over sales opportunities to your competitors if your brand is not found so easily.
Does your online store already have SEO strategies? Not yet? So you need to know and implement at least 10 basic techniques. Keep reading!
SEO (Search Engine Optimization) techniques are a set of actions that aim to position your website or blog well in search engines and thus be easily found, generating organic traffic on your company pages.
These actions involve the optimization of elements related to the content and programming of the page, such as titles, descriptions, user experience, and choice of keywords, among others.
SEO best practices apply to everything searchable on the web, including your online store and products.
Where do most consumers look for products and services? From Google searches.
Search engines are where they find options and tips, make price comparisons, and look for information to help them make decisions. If consumers can’t find your products on the web, you miss out on many sales opportunities.
Of course, paid ads are also powerful and must be present in your advertising strategies, but ensuring a good ranking in search results, in addition to being cheaper, is a way to gain authority in the market.
Ranking your page among millions of other competitors can seem like a huge and difficult task. Yes, determination and frequency of work are required, as the results are long-term, but it is possible to speed up the process with the right techniques.
First, consider studying your competition, creating a workflow to feed your pages, and prioritizing the products and pages that you know get the most traffic. Then follow the following techniques:
The first and main item of good SEO practices is to use the right keywords. You should think about the words that will be used for consumers to find your online store in search engines.
Do a search in tools like Google Ads or Google Trends, Ubersuggest, and SEMRush, among others, and when selecting the words that will be used on your page, consider the relevance, the search volume, and the ranking difficulty, always giving preference to the long-tail keywords.
Long-tail keywords are those long, more specific phrases. For example, instead of opting for a “t-shirt”, it is more interesting to opt for a “blue cotton t-shirt”.
These words should appear in virtually every place on your page, such as the URL, in page titles and subtitles, in images, video and product descriptions, and more.
The keywords mentioned in the previous item must be present in practically all the specifics of the page, with the page title being one of the most important.
The title is one of the first items analyzed by search engines precisely because it is your customer’s first contact with your company. That is, already in the title it must be very clear what your page is about.
So, it is essential that the chosen keyword is present in the title. There are no formulas as to the ideal length, but it is best not to exceed 60 characters so that the title is not cut off on the search page.
The meta description of your page is that little summary that is below the link in search engines. In addition to helping users to have greater context about your page, the meta description is very important for engines to evaluate your content.
That is, it is important that the keywords are present here as well. But even more important is that the text generates curiosity in the user or responds to their main pain.
There is also no maximum size for the meta description, but ideally, it should be within 160 characters so that it appears correctly and is not cut off.
Another super important optimization is mobile usability. Whenever you think about creating a new page, you should consider that, most likely, the user will be accessing it from their cell phone, and not from their computer.
Therefore, the layout of your virtual store must be responsive, both for the use of a mobile device and for the use of a computer.
If your online store does not meet this standard, search engines will not recommend your page to those who access it from a mobile device, impacting your store’s sales.
The Sitemap is basically a file with the entire architecture of the site. That is, it works like a map that guides the search robot to navigate through the pages of your site.
In addition to having and submitting a sitemap to Google, you need to think, first of all, about the architecture of your online store. It should be organized, making navigation as easy as possible for the user.
Typically, a “flat architecture” gives your page more usability. This means that fewer clicks are needed to go from the home page to a product page.
Investing a little extra time to leave all your products with very detailed descriptions guarantees important points with SEO optimization.
The practice pleases search engines, which give preference to rankings for pages that most think about the user experience, and also increases the chances of consumers closing the purchase. After all, the more information about a product, the fewer doubts your customer will have.
When registering the name of the products, remember to fit the keyword in the title.
Using internal links, making it easier for the user to navigate, is also a good SEO technique. One tip is to create links to related items to upsell and cross-sell your product pages.
In addition to showing Google the hierarchy of your pages, you also keep the potential consumer longer on your site and awaken the feeling of need in your customer.
If you happen to have a blog, you can also add links in the content.
In the virtual world, there are few things worse than entering a website and receiving intrusive ads that prevent you from reading content or navigating with ease. Google agrees and therefore penalizes sites that do not take the design into account.
Your website design is very important. It should be pretty and eye-catching, of course, but it should also be SEO-friendly, especially when it comes to mobile usability.
So if you are going to use some sort of popup, overlay or modal, you need to consider an easy way to close them. In addition to ads, consider browsing and reading. These items must be designed for mobile use.
Many people ignore the description of images and videos. But, as we mentioned earlier, this is a topic that search engines consider a lot when referring to a page.
The three main optimizations are filename, image size, and alt text.
Here, we’re talking about using keywords and descriptions that help the search engine understand what the image is about, but we’re also talking about digital accessibility, something Google takes a lot of consideration.
For those who use screen readers – such as the visually impaired – it is very important that the site follows this standard. Otherwise, the program cannot read and the user experience is compromised. How will the user close the purchase if he does not know what the product is about, for example?
Another way to make your customer come back to your page again is to create the button “notify me when it arrives” in case of items that are missing during navigation.
In this way, you can capture your customer’s contact and establish a relationship with them through advertisements and offers in email marketing, for example. In addition, of course, to ensuring that a sale has not been lost.
The more optimized your online store is, the better ranked it will be and, therefore, more people will reach it organically.
As we said at the beginning of the content. Investing in SEO for your online store is a continuous process. Constantly updated based on changes in the market and in the algorithms used by search engines.
