Mother's Day is one of the most important commercial dates in the digital market in the first half of the year, surpassing even Christmas in some segments. In this period, consumers are likely to reserve part of their budget for gifts. In addition to the sale itself, creating strategic connections is key to retaining customers and bringing in new ones.
Get ready to sell more on Mother's Day
In a virtual store, a shopkeeper's preparation must go beyond Instagram or promotions. A set of factors working together will make all the difference for sales on that day.
Planning and executing your actions well can help to retain new customers and strengthen your brand in e-commerce. Working in advance is the best way to outpace your competitors and overcome market pressure close to the date. Attention to the checklist:
Stock Preparation
Mother's Day is a period with a higher than normal sales flow and the shopkeeper must keep stock well stocked so as not to lose sales. Ideally, at least the five products with the highest demand rate should have good quantities stored. In order not to make a mistake with the quantity, the retailer should base himself on data from the previous year and analyze the flow of sales in recent months.
On commemorative dates in e-commerce, anticipation is an ally, that is, if necessary, replenish stocks in advance and start your sales actions and marketing campaigns within three weeks before the celebration.
Virtual store
The virtual store must be well structured and ready to support a flow of visits and purchases higher than normal. The merchant must carry out tests to verify that the purchase process is clear and without errors. For example, it is one of the most cost-effective platforms on the market and offers the perfect structure for sales on any commemorative date.
In addition, you can also customize the virtual store with promotional banners on the homepage of the site, create a category of products, especially for Mother's Day and customize the colors of the fonts and sections in the layout to represent the date.
Payment methods
The payment method can be a purchase impediment when it is not diversified or beneficial for the consumer. Currently, online stores have integrations with several popular payment gateways on the market.
It is not necessary to offer all possible payment methods, but diversify based on purchasing behavior and within the possibilities of the virtual store. It can be detrimental to the business in the long run to offer resource-intensive methods. Thus, installments, discounts, and benefits in payment methods should be offered after a good study of the business.
Freight
Sometimes, shipping can be the biggest reason for abandoning carts, either because of the price or the delivery time. Not paying for shipping facilitates the purchase decision and, especially at a time when the person is buying as a gift, this factor can help increase your ticket and your conversion.
Clearly define the criteria for region and purchase value so as not to incur losses and abuse the communication of this benefit, highlighting it throughout the site during the promotion period. Shipping can become a benefit on Mother's Day when well planned. Study strategies like:
Fixed shipping for regions with high sales flow
Free Shipping with minimum purchase amount
Promotional Conditions
Mother's Day is a date when there is collective sensitivity. In other words, nothing better than creating small souvenirs with personalized packaging for your products. Bet on:
Gift / Treat: Who doesn't like to receive more than what they bought? Gifts and treats make even more sense on that date if linked to something that can complement the gift. For example, a pop card with a message for mom, or a keychain that remembers the date. The fact is that it can help you increase the ticket, defining the minimum ticket to receive the treat within the strategy. Or make your customers loyal and increase the volume of orders if you offer them on all purchases.
Product kit: Excellent for those who want to add value and increase the average ticket, the kits also help those who are undecided on how to give a gift. Select products that work well together and group them together in a kit that makes the purchase decision easier, perhaps even offering a discount on the purchase of that group of products.
Marketing
Social networks are your allies to sell more and strengthen your brand. However, just one post on Mother's Day is not enough to meet a sales demand.
Use your brand's influence in your favor and strategically. Paid traffic is an important and indispensable part of helping communicate your offers and promotions. However, organic also has considerable weight in its actions.
You are the person who best knows your audience and the best way to communicate with them. Reinforce your actions in advance, prepare your customers for Mother's Day. Work with anticipation to generate desire and anticipation!
Service
Creating a good customer experience goes far beyond the product itself, but also the sensations that that purchase provides. For example: if your product has good prices and good qualities but the checkout process is time-consuming and with few payment options, the chances of cart abandonment are high. E-commerce that provides good experiences is one that has a clear and uncomplicated sales process.
Your Mother's Day sales can still be a hit!
Anyway, before adopting any strategy, you need to evaluate your business and understand if you can offer these possibilities to your customers. The idea is to use sales on Mother's Day to boost your e-commerce.
If your business is unable to offer great promotions or freebies, bet on strengthening communication with the public that is already loyal to your brand and invest in simpler strategies so as not to let the date go unnoticed.
