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In Digital Marketing, lead generation is one of the initial steps to creating new sales opportunities. Thus, thinking about strategies to generate leads is practically essential to keep your business sustainable and running.
It is important to have lead capture tools so that your company can get in touch with this audience that is interested in your market and your solution but has not yet arrived at the time of purchase.
Therefore, in this post, we are going to list some of the main lead capture tools and see how they can be part of your Digital Marketing strategies.
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Discover 6 lead capture tools that can help your business
1. Buffer
Buffer is a North American platform that aims to manage the publication and monitoring of content on social networks. After all, to do a good job of generating leads, you need to be on social media.
Discover the step-by-step guide to using Automation throughout your customer's purchase journey and sell more
In this sense, Buffer's system centralizes the monitoring of posts on various networks (Facebook, Instagram, LinkedIn, Pinterest, Twitter, etc.), helping the user to discover the best time to publish.
In addition to time suggestions, the software also helps your company discover what type of content is most interesting to your audience. Another benefit of the tool is that it displays the number of clicks, shares, and likes a post has. That way, you can assess what type of theme is most accepted by your target audience and what is most likely to convert leads.
2. Facebook Lead Ads
Just because you don't have a website doesn't mean you can't capture leads. Some tools, such as Facebook Lead Ads, help your business get information and contact your potential customers within the Facebook platform itself. And even if you already have your website, it's a good idea to invest in this system to increase the ways you capture leads, as you can integrate it with your website.
Facebook Lead Ads works like this: it creates a simple form to get your leads data. You can customize the type of information requested on the form, such as email and name. This process is very advantageous for the user, as he does not even need to leave the social network to provide his data to your company.
3. Hello Bar
Hello, Bar is one of the most important leads capture tools today, and it is a WordPress plugin that can be installed on your website or blog (if you use the WordPress platform).
It was created by one of the best-known names in Digital Marketing, Neil Patel, and has, among other features, the option to create email capture pop-ups that appear to the visitor when he enters your website or blog.
Another alternative is to leave a fixed bar in the upper or inner corner with an offer as educational material to generate leads. The benefits of using Hello Bar are numerous and basically depend on your marketing strategy and the goals you have.
4. Hootsuite
Hootsuite, like Buffer, is a system for publishing and monitoring social media posts.
It also allows you to centralize the management of publications, being able to post the same content on different networks and reach more audiences. Another possibility of the software is to monitor what is being said about your business through tags and the topics that are used in hashtags.
This functionality is particularly interesting for you to understand what the trends are (especially in your market) and what type of content your audience is consuming the most.
5. Optinmonster
Optinmonster is one of the best lead capture tools because it has numerous features aimed at this goal, in addition to having a good price (plans start from US$ 9.90 per month) and a friendly, simple-to-use interface. Even for those who are not very familiar with this type of resource.
Among the options that you can use in this tool to generate leads are:
A/B test
Various types of forms
advanced segmentation
The platform does not impose any type of traffic limitation on account types, even the most basic ones. In addition, the form templates and lead capture forms are customizable, and you can segment the leads, for example, by access source, exit intent, page level, triggered time, etc.
6. Quizur
If you've ever taken a quiz or quiz on social media or on BuzzFeed, you can be sure that you've already used the Quizur tool. The platform is used to create this type of test which, as we have seen, generates a lot of engagement.
Therefore, your company can use this strategy by creating a test related to your market, helping to engage your target audience and, of course, generating leads. That's because, before answering the test, the user needs to fill out a registration form.
In addition to the issue of engagement, which is very strong, this type of tool to generate leads motivates users to share their results, helping you to increase your contact base also through “referral”.
And, depending on the type of quiz you create, you can already qualify your lead a lot, including understanding what stage of the funnel they are in according to the answers.
