You should already have a good idea of what a CTA is. After all, you found our post while looking for examples of call to action, didn't you? However, it is worth complementing the concept of the strategy.
A call to action is a phrase (usually short) to get the user to do what you want at that moment.
Some of the most common examples are:
Ask for an email address;
Suggest that the lead make a purchase;
Offer a free demo;
Provide rich material for download.
As the examples above suggest, the final action you want can vary greatly. It all depends on the objective of each strategy: increase in traffic, lead generation, more sales, etc.
The CTA is usually a link or button with an accent color that uses verbs in the imperative, such as “click”, “check it out” and “visit”.
Now, let's go to the main types of calls to action.
Main types of Call to Action
We can divide calls to action into two main types: primary CTAs and secondary CTAs. Let's understand what each one means:
Primary CTAs
Primary CTAs are used on your conversion pages. They are created to directly convert and generate profit for your brand.
Calls are more sales and straight to the point, with “buy here” or “add to cart” buttons.
Secondary CTAs
Secondary CTAs, on the other hand, are less direct and more focused on the customer relationship.
They are usually used in subscription forms to receive e-books or generate discount codes that can be used later.
Soon, they play an intermediary role in your main plan, bringing the lead closer to the brand without such an incisive approach.
Why is it important to use the right CTA in your strategies?
Using proper CTAs in your digital marketing campaigns helps advance your contacts through all stages of the sales funnel.
That way, you can optimize your strategies to increase the number of visitors, leads, opportunities and of course, customers!
But, anyway, how to know which is the right call to action at each moment?
It depends on the objectives of your marketing and sales strategies. But one thing is certain: each CTA needs to assertively direct the reader to take a single action.
It could be that your email marketing campaigns are getting poor results because CTAs weren't just designed to convert but to convert and relate.
Remember that the CTA is a short sentence with a highlight to get the user's attention. So keep your objective in mind and clearly describe the desired action.
Eight examples of Call to Action to engage and convert
Finally, we arrive at the 08 examples of call to action that we promised at the beginning of the article. Adapt these models to the reality of your brand and use them as you prefer!
1 – “Try it for free!”
Everything that is free draws attention, doesn't it? Especially if it's a tool or product you market!
Give a “taste” of your solutions, but make it clear that the best is saved for those who actually become customers.
With this, you give the consumer the chance to take a test and decide if your company is worth doing business with.
2 – “Subscribe to our newsletter”
This secondary CTA example can be used to sign up for a newsletter and stay up to date with company news.
It doesn't put the reader in a position to buy a solution, so it's usually quite effective.
3 – “Sign up”
In this type of call to action, you invite the reader to sign up for an online course, product trial, or tool.
It can be used in different channels according to the context of each offer.
4 – “Learn more”
It is one of the best-known and most-used call-to-action examples. Use to inform potential customers about issues you think are important before making a sale.
5 – “Contact us”
This CTA can be used in cases where the potential customer already knows your product, but has doubts that only a brand representative can answer.
The contact is without obligation and, if done properly, can be the final push the customer needed to make the purchase.
6 – “Share”
In this case, the CTA is ideal for social media posts. Inducing the reader to share material can generate several benefits for your strategies.
Think that by publishing your material on the page itself, the user is telling his followers that he signs under what you have published.
From this word-of-mouth marketing, your company generates credibility, builds authority, and wins more sales.
7 – “Study this other article on an applicable situation”
If you've read other articles on our blog, you may have come across this CTA. It's a great way to add value to the user experience and keep them on your site longer.
However, this tactic must be used wisely. The right thing is to offer complementary materials to what the visitor has just read, as a continuation of the reading.
8 – “Download this e-book”
Another valuable CTA for blog posts (and so many other formats) is offering the reader an e-book or rich material for free.
It can also be used throughout a text as a way to deepen the user's knowledge.
However, unlike the link to another article, it also helps generate leads.
