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WHAT IS WEBSITE MONETIZATION AND HOW DOES IT WORK?

A lot of people still wonder about what is website monetization, a very common expression in articles about making money online, but many people still don’t know or have a distorted notion about the subject.

To give you an exact view of what is website monetization, we have prepared this article, so that you can get a sense of the strength of this business.

The problem with you not knowing what website monetization is is that you could be missing out on a great opportunity to earn good money from your blog or content site.

When you embed monetization tools on your blog or website, it can become a great source of revenue.

We are going to show that through the monetization of websites it is possible to find a series of advertisers for your website and thus earn for the clicks that are given on these ads or for purchases that originated from the ads displayed on your blog or website.

How does website monetization work?

To start our explanation of what is website monetization, let’s start by simplifying. Monetizing a website is nothing more than selling advertising space for the sale of third-party or even own products and services.

The classic definition of monetization is the act of turning goods, services, metals, securities, facts, information and events into cash.

We call website monetization the generation of revenue by a blog or any other content website through the insertion of advertisements, links or any other type of partnership that generates revenue for the website.

The time for the romantic blog is long gone. Today’s blogs are extremely professional and therefore need to generate revenue.

A good example of this is the fashion bloggers, who created a millionaire industry, which has been guaranteeing them a good financial return and projection in the segment.

Through Affiliate Programs, we can partner with ad distribution systems, known as Ad Servers, and insert these ads on a blog or website, in exchange for remuneration, usually based on access generated by these ads or actual sales.

This is one of the best ideas to make money on the Internet in 2022, as the market is growing consistently and an increasing number of opportunities are emerging.

Website monetization methods

Now that you know what website monetization is, let’s see what your options are. There are several options for monetizing your website:

  • Insertion of third-party advertisements on the website;
  • Sale of infoproducts and physical products;
  • Generating traffic to other websites.

There are currently several affiliate programs that can be used to monetize websites.

The important thing is to find the one that best fits the audience of your website or blog, and that can be integrated in a way that works not only as advertising but also as a complementary part of the content.

Top tools for website monetization

We are now going to discuss which are the best tools for monetizing your website because there is no point in knowing what website monetization is if you don’t know what are the best options available in the market to achieve your goals.

Knowing these options, you will be able to outline a monetization strategy that will lead you to create content and generate traffic to display ads from affiliate marketing sources, which will guarantee a good income for your website.

Google AdSense – Google Ads

The most popular and used monetization method by bloggers is Google AdSense, Google’s program for affiliates in the distribution of contracted ads on its Google Ads platform.

By joining AdSense, you will be able to display different types of ads on your website and earn each time they are clicked which generates immediate revenue for you.

The program is one of the oldest and is part of any website monetization project, as  Google AdSense is very flexible in terms of ad formats, which makes it very easy in terms of positioning in the different areas for displaying advertisements on a blog or website.

AdSense pays per display number and clicks on these ads. The payment is recorded in dollars and credited to your account in Reais, at the quote on the transfer date.

It’s the best option for anyone looking to make money from a blog or other content site.

Physical product affiliate programs

Another widely used program is Lomadee, created by Buscape or Awin/Zanox. In them, you will find several advertisers that offer ads in the most varied formats, such as banners and also affiliate links.

It is an interesting alternative as a complement to AdSense, as it makes it possible to work with more advertisers.

Lomadee works differently from Google, and most of the time, the remuneration follows the CPA – Cost Per Acquisition model, that is, you will receive a percentage of the sales that originate from clicks on these ads.

It’s not just about understanding what website monetization is, but also how to adapt these tools to your website, in order to make it a complement of information, while generating revenue.

Digital product affiliate programs

Another good tip for those who want to monetize websites are platforms specialized in digital products such as Monetizze and Hotmart, both of which stand out in the segment they operate.

Both platforms work with the dissemination of info products such as online courses and e-books, paying a commission on the sale of their products, in the CPA model presented above.

In an infographic about monetizing websites that we publish here on our website, you can get a good idea about the various options for monetizing a website.