Thinking about affiliate programs for blogs is one of the first steps for those who want to monetize their online presence, using a strategy of selling advertising space.
After all, if you've built a quality blog that's generating a good number of hits, why not make money from it?
Several prominent content sites these days, started with the initiative of a person to start blogging about a personal passion.
As the content was genuinely passionate, the result was a very high-quality blog, which began to generate a high number of hits. A good example of this is Best Destinations.
It started small and due to the quality of its content, it ended up becoming a true reference in the area of tourism and transformed into a portal for products and services.
Where do blogging affiliate programs come into this? Simple, they are one of the many alternatives you have to monetize your blog.
The question is: How to choose affiliate programs for blogging? Is it worth putting any affiliate program on my blog just because it has a high number of hits?
This is a very delicate and at the same time technical subject. So let's look at some aspects of this blog monetization option.
How to choose affiliate programs for blogging
As mentioned earlier, aligning affiliate programs for blogs is a challenge that needs to take into account several aspects, both in relation to the programs themselves and how to do it.
Let's go then to some points to be analyzed when evaluating the choice of affiliate programs to monetize your blog.
1 – Who is the target audience of your blog?
The first thing you should think about in terms of affiliate programs for blogs is to analyze whether the advertiser, in the case of independent programs, or advertisers of an affiliate platform, has to do with the audience of your blog.
It's no use promoting affiliate links, products that have nothing to do with the interests, desires, and pains of the target audience that your blog reaches.
The conversion rate of your affiliate links is directly proportional to the adherence of affiliate products inserted in your blog and the interests of your audience.
2 – What is the purchasing power of your audience?
If the average purchase price for the audience your blog reaches is around R$300, it doesn't make any sense to offer products above this value.
Of course, there are affiliate programs that offer sales commissions much higher than 300, but does the audience you reach have the purchasing power to buy products or services priced at 1,500 or more?
Working with affiliate programs for blogs, above all, understands your target audience, to bring these people the information and offers that best align with their needs.
3 – What is the quality of the affiliates you promote?
Promoting affiliate programs for blogs or specialized content sites is a quality commitment.
When your blog indicates an affiliate product, it is directly or indirectly referencing this product or service. That is, you are lending your blog's authority and credibility to this product.
Therefore, it is important to know how to choose an affiliate program, so as not to fall into the common trap of offering products or services of low quality or that do not meet the expectations of your audience.
4 – Targeted Affiliate Programs
The dissemination of affiliate programs for blogs, no matter how much they are segmented, needs to undergo an even finer segmentation, in order to have a higher conversion rate.
An extremely effective marketing strategy for affiliate programs is to target ads based on specific interests.
When using ads, such as Facebook Ads or Google Ads, it is important that you have custom audiences to target these ads, in order to achieve a greater return in terms of conversions.
5 – Best affiliate programs for blogs
Maybe you are, after these initial approaches, wondering what the best affiliate programs for blogging are.
Following the line of reasoning that we have outlined, the best programs would be:
Programs that guide ads through page content, such as Google Adsense;
Affiliate products that are extremely aligned with the theme of your blog;
Affiliate programs that can be mentioned spontaneously and contextually in various articles on your blog;
Affiliate program products that have a low added value, that is cheap products, which are more likely to be sold.
6 - Analyzing results
For those who want to make money with affiliate programs, and build an online business on a professional basis, it is essential that you analyze the return of each affiliate product you affiliate with.
Sometimes we believe that a certain affiliate program is highly profitable, but will it really make your blog money?
Well, there's only one way to evaluate this, which is to know what the return of each of them is. For this, you must have two sources of information:
Google Analytics – The free traffic monitoring platform that can and should be integrated into your blog;
Platform Reports – Affiliate platforms provide reports on the performance of their affiliate links;
Own Reports – Creating your own performance reports for each affiliate program you participate in is a great source for this type of analysis.
You should keep in mind that the advertising spaces available when we are working with affiliate programs for blogs are limited; otherwise, you will end up creating a classified site and not a content site.
When you commit to selecting the best affiliate programs for blogs that you manage, you can improve the conversion performance of your pages and content that seeks to promote these products.
You can't make money online without really evaluating how the whole system works. So, don't have the slightest remorse to invest as much time as necessary when choosing the affiliate programs for blogs that you want to monetize in this model.
