Creating a good business strategy is essential to faster achieving your company's goals. With a defined plan, you consume resources as needed and follow the right path. This means spending less time and money on advertising to an audience that won't bring you a financial return, for example.
Having a well-defined strategy also prepares the business for unforeseen events in the market, preventing you from making a hasty decisions in the face of crises.
For those who believe that 2021 was a challenging year, 2022 will not be left behind: the market prepares some challenges that, to be overcome, will require a lot of planning and a good strategy.
One of them is the increasingly connected world, with the growth of internet sales. In the first half of 2021 alone, according to a survey 78.5 million online purchases were made in the country.
Another major challenge is related to leadership, management, planning, resilience, and adaptation capabilities. Even with the advancement of vaccination, we still live in an uncertain pandemic scenario, where the market can still change very quickly.
Due to this, the business owner needs to adapt quickly and already have workarounds for possible challenging scenarios, such as a new lock-down or restrictions.
But, before thinking about creating a website, investing in social networks, or taking courses and more courses on management, it is necessary to apply the brakes and trace the path that must be followed.
In terms of business strategy, the past should not be forgotten: it is necessary to study everything that has been done in the last year to collect lessons learned.
In this way, mainly analyze:
Listing all these whys, you can clearly know what to repeat or not repeat in 2022.
What's new in your area? Which of these trends is feasible to apply in your business?
Keeping an eye on market news and applying them at the right time in your company makes you stand out from the competition.
It is important to remember that this study of trends should be done periodically, because, at any time, something new may be launched in your area of activity.
And, before implementing a new launch at your company, carefully consider whether this new product or service will be relevant to your audience. That's because investing in something without demand can be a waste of time and money.
Your audience should be the main aspect to be considered when putting together a good business strategy for 2022. Your customers' preferences should guide the construction of good planning and goal setting.
For this, your customers' information needs to be registered in an easily accessible place, such as an ERP system. In this way, you can find out, for example, what time of year you sell the most, which payment methods are most used, and what is not so successful.
What makes a customer buy from your company and not from the competition? What are the payment facilities? What is the quality of the products and/or services? Excellent service?
Find out what your audience considers most important in your business: this will be your competitive edge to focus on in 2022.
There is no strategy without annual planning: one depends on the other.
Let's say you own a women's clothing company and you've decided that your 2022 strategy for increasing revenue is to focus on young people.
Its annual planning must therefore be formed by all the actions, with the respective deadlines, which must be put into practice for the execution of the strategy.
Do promotions catch the attention of your customers? Certainly.
But interesting content, which answers questions, gives tips, and teaches something, is also relevant to the public!
If you sell cosmetics, create explanatory content about foundations for different skin tones, for example. Or, talk about the importance of using specific products for dry or oily skin. Sharing these tips in Reels format, or even on TikTok, increases your engagement even more.
By doing so, you will create your image of authority in what you do and gain the trust of your audience. As a result, sales naturally increase.
Regardless of the branch of your company, be sure that technology must already offer some resources to make your work easier, add more value to your customers, or both.
Keeping an eye on the main trends is important, but it is also worth analyzing what already exists in relation to the management of company processes and customer service. A good example is ERP systems, which offer a 360° view of the business.
