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Apple is a company that inspires organizations around the world because it has more than consumers, it has true fans. More than that, they are advocates and promoters of the brand. Apple provides, through its products, concepts that represent people in some way, making them identify and establish an emotional connection.
It justifies, therefore, the reason for the extraordinarily long lines at the doors of the company's stores, with people who even camp for days in order to acquire their valuable object. The brand is positioned in such a way in the market that it has become more than its products, it has become a lifestyle for its consumers.
Steve Jobs ' speeches were always guided by greater purposes, at his great product launch events, a traditional habit of the company. In this way, people began to feel that they were buying more than a simple cell phone, but an idea, a lifestyle. Even means for some to include themselves in the “special group”, transforming the object into status.
What is the secret of a brand's influence? Read on to better understand what makes Apple so powerful and so loved by its customers. In this article, we will explain in more detail the three biggest lessons your company can learn from Apple. Happy reading and don't forget to put it into practice!
What makes consumers love Apple?
Technological advances have contributed to accelerating changes in the market and people's behavior. As these changes take hold, it becomes necessary for companies to recalculate the route. Aligning with new consumer desires can mean, in many cases, making adjustments to stay in the game.
However, there are brands that are so iconic in their segments that they just don't have to make these changes. Consumers continue to enjoy and consume the products without any changes being made to the way the company positions itself or communicates. That's the case with Apple, but why do consumers love this brand?
Some elements contribute to this synergistic connection between consumers and the company. Check below which are the 3 fundamental elements that help consumers establish a relationship of love and a true connection with Apple products.
Identity
It all starts with the company's identity and its total authenticity. They dared to transform the concept of technology and design into something interesting for all audiences and not just for “geeks”, also known as nerds. In addition, much work has been done on the issue of identifying the public with the brand, through its positioning.
It is clear that the company goes beyond simply selling electronics, but selling attributes and adjectives. That's the Apple brand. Something that is evident is that it is not about selling smartphones, computers, or any other equipment. It's about solving consumer problems.
Apply to your company
Get to know your company's audience in depth to understand what solutions they need and want (it's not always the same thing). Don't just deliver products or services, deliver the solution. And know that this solution needs to be practical and bring something more. The customer needs to feel that he was more than well attended to and that he had more than he bargained for.
Experience
Speaking of selling concepts, one of Apple's biggest differentiators is the concern with providing great experiences through the functionality of its operating systems. The brand builds really easy-to-handle products, with optimized apps and intuitive flows, even a child would fiddle with the device without much prior instruction.
In addition, Apple's priority is to deliver exclusivity, with features and advantages only to its customers, strengthening consumers' selectivity and sense of importance. Attributing value to products is a strategy that has always positioned it as something apart, different and unreachable from the competition.
Apply to your company
Always keep in mind that your products/services need to go beyond fulfilling the functions they were designed for. It is essential that they have something to add to the lives of their consumers.
Among the possible strategies is to develop a program of advantages, for example, in which the purchase of products generates access to exclusive benefits. Your company's customers need to feel privileged when buying your brand.
Innovation
One of the pillars that sustain the brand's success is innovation. Known for creating trends through its innovations, since the 70s, Apple has bet on implementing new possibilities for what already existed in the market and follows this line of behavior to the present day. A worldwide impact opinion maker, it's rare to find a person who doesn't know her.
Being one step ahead of competitors is essential to be the choice of consumers. And that doesn't necessarily mean making big technological investments; it can just be a result of understanding who the people are who buy from your brand and what they want. Changing something simple can mean positioning your company as number one in your market.
Apply to your company
Innovation must be present from standard and routine procedures to the generation of new products and services. Look for different and more agile ways to accomplish tasks, in order to save time and resources.
By doing this, your company is strengthened and has a better chance of becoming competitive, offering lower prices and higher quality. Also, innovate in the way you plan changes in the market, and listen to what your customers have to say.
