The application of SEO – Search Engine Optimization techniques is one of the main strategies to get more exposure for a virtual store on Google without having to pay a single cent per view or click.
The purpose of website optimization techniques for search engines is precisely to highlight the pages of a website, virtual store, or blog in the organic results area of the major search engines.
With this you can stand out in searches, generating more traffic, since the first place on Google gets huge traffic.
Better than that, with the proper application of SEO techniques you will have qualified traffic, that is, with a huge potential for conversion.
To close this initial explanation with a flourish, as I said earlier, you will not pay anything for this traffic, as it comes from organic results and not from sponsored links, such as Google Ads, for example.
In terms of SEO, the ideal is that you already do this work right at the launch of the website, as this is a digital marketing strategy that requires a certain maturation time.
If you already have a website and you didn't think about it in the project implementation phase, no problem, because it's always time to make corrections to your strategy.
The problem is that many entrepreneurs launch their websites and run Google ads and end up leaving the question of applying SEO techniques to the famous then we'll solve it.
Well, the results of this posture are increasing expenses with paid media, which are eating away at the business's profit margin.
In this article, I will show you all the details of a good process of applying SEO techniques and the main points to be observed.
To make this presentation of SEO techniques as didactic as possible, we divided it into topics where we explain each one of them in the following order:
1 – Keyword Research
2 – Relevant Content
3 – Structural SEO
Techniques 4 – On SEO Techniques Page
5 – SE0 off Techniques Page
6 – On SERP SEO Techniques
Let's look at each of these applications of SEO techniques on websites, online stores and blogs, so you can understand the whole process.
1 - Keyword Research
The first big challenge for those who want to highlight the pages of a website among the first places in the answers to searches carried out on Google and other major search engines is precisely choosing the keyword to be optimized.
One of the main SEO techniques is precisely the keyword research process that can bring the best results in terms of conversion and lead generation for the goals you want to achieve.
It is not about choosing any keyword, but the expression that best represents the search objective of a specific audience that you want to impact with this type of search marketing strategy.
A lot of people still believe that choosing the keyword to be optimized in the SEO process is somewhat intuitive. Nothing more wrong than that.
The search and selection of keywords follow specific criteria guided by the objective to be achieved and have its own tools to arrive at the most appropriate term to be used.
Where to use this fundamental SEO technique for success in placing your website on the first pages of Google that really matter to the brand?
At the stage of creating your SEO project, which must precede all the work of optimizing a website, virtual store or blog.
2 - Relevant Content
It is curious to realize that many of the times when we talk about SEO techniques, people soon think about aspects related to the website optimization process itself.
I don't want to say that this is not relevant, on the contrary, it is fundamental, but among the main SEO techniques is the relevance of the content itself.
User experience must always come first. What's the point of being in the first places of Google's answer pages if when they click south in your visitors are disappointed with the result?
SEO techniques can guarantee you exposure in the top positions in search engines, but in terms of Content Marketing, for example, what counts is the relevance of what you present.
For Google's algorithms that determine the positioning of a website's pages in the SERP - Search Engine Result Page, content is fundamental, so don't lose the focus of this basic guideline of the website optimization process for search engines.
3 – Structural SEO Techniques
Before we start applying site optimization techniques for more specific search tools, it is important that we set up Structural SEO, that is, the optimization of the site as a whole.
In this step we will check if the site is responsive, URL structures, page load time optimization, Google Search Console registration and other accessory systems, sitemaps, and other accessory systems.
4 – On-Page SEO Techniques
In the process of optimizing websites for search engines, these are considered fundamental SEO techniques for good positioning of a website's pages in the search results.
We call SEO On Page techniques that we apply on each page of the site specifically. Among them we can highlight:
Applying On Page SEO techniques to the content of your website, in a professional way and without losing focus on the quality of your content, your positioning among the first results on Google will already be halfway done.
5 – SE0 Off-Page Techniques
Well, if you are willing or willing to face the techniques of website optimization for search engines, this I can say that this is the most challenging step. Do you know why?
Because this is a stage where you depend on others, at least theoretically, as I will explain later.
What is Off-Page SEO? Answering in a simple and direct way, it is to make the link to your page as popular as possible, through links from other sites that point to your URL.
I believe that among the SEO techniques, Link Building, as Off Page SEO is also known, is the most challenging, because it actually depends on the quality of your content, as I said in the second topic of this article.
Nobody links to a page that isn't worth visiting, at least among professional content managers.
In addition, if we are to analyze it in terms of traffic strategies, taking the visitor who accessed your site to another site is not usually a good visitor retention strategy, although it is a good content practice.
In summary, Off Page SEO consists of getting as many quality links as possible, pointing to the pages of your website, and creating Popularity for that page, which is one of the pillars of SEO.
So the question remains: Where to get external links to your site? Well, we have some very interesting options for that, for example:
One interesting thing about SEO techniques is that they always have a “however”. Notice that at the beginning I mentioned that the links that point to your site need to be of Quality, that is, sites with a high Domain Authority.
It's no use creating dozens of links from Blog do Zezinho pointing to your site if it's not relevant, that is, it doesn't have a high Domain Authority. On the contrary, this practice can even be harmful in terms of Link Building.
6 – On SERP SEO Techniques
As with all digital marketing, SEO techniques have evolved in recent times and the newest is precisely SEO On SERP, that is, SEO techniques to further highlight the pages of a website in search responses.
Google, for example, puts the pages it considers extremely important, in prominence, even before the first position of the listing. It's what we call Position Zero.
With this factor to be considered among the SEO techniques, even after publishing a page, we seek to make adjustments to make it stand out even more and consequently generate more traffic to the site.
As you can see, SEO techniques are very varied and cover different aspects of the website, its pages, and elements.
