Keywords are nothing more than the terms that summarize the main information in a text. They are extremely important in SEO strategies. Being essential factors to improve search results in the main search engines.
In addition, they aim to present relevant and accurate results related to the search for the subject that a particular person does. Thus, it is more precisely targeted to the subject of your interest, which may be your website/blog that is using the keywords correctly.
For you to better understand what keywords are, just remember the hashtags (#) you use on Twitter and Instagram. It is the markup of the content where they are inserted, this simple example is to facilitate the understanding of this concept.
So, now that you know the concept, you will discover how important they are in your business strategies.
How important are keywords?
As we've talked about a little above, keywords are essential to optimizing your website and ranking it at the top of search engine results, which defines the desired keywords.
When we use keywords correctly, they become an important and determining factor for the success of a website, in which case they are also responsible for generating organic traffic to your website.
That's why it's essential to use this strategy that makes your target audience directed to the website/blog, becoming a lead and, consequently, a customer.
So, now for the practical part: how to use keywords strategically?
What are Head Tail Keywords?
Head Tail are search terms with high search volume, but low qualification. In short, they are more generic terms that have a lot of searches.
Some examples of head-tail searches are:
What is digital marketing;
Nike sneakers;
Brasileirão 2022.
In one strategy, these words are used for more general content that serves the top of the funnel. Usually, they are characterized by presenting more open and extensive information on a given subject. Not delving into the information.
What are Long-Tail Keywords?
Long tail, or long tail, are keywords whose search volume is high, but with high qualification. In short, they are more specific terms than low search.
Some examples of long tail searches:
Hire a digital marketing agency;
Nike Revolution 6 Next Nature Men's Shoes;
Today's Games in Brasileirão 2022 in Belo Horizonte.
In a content strategy, the use of the long tail is very impactful. When we use more specific terms, we can better segment our audience. Thus, increasing the quality of leads and facilitating communication. Despite the low volume of searches, if we combine the use of a long tail with a greater volume of texts, we get more qualified hits.
However, a complete strategy should utilize both types for more complete communication and a more complete funnel.
How to use keywords?
For your strategy to have good results, you need to:
That you include the key terms strategically in the text, in a very natural and harmonious way.
Carrying out variations of terms throughout the text also positively influences searches.
They need to be entered in a similar way, according to the way the user usually looks for them in search engines.
Having a clear definition of the best keywords, always watching how users search for the product and service.
How to use Keywords on YouTube?
As mentioned above, it is possible to use keywords in the context of YouTube searches.
Have you ever had times when you did a Google search and the only result that helped you was an old YouTube video? Usually, these videos are made by teenagers who in a few minutes manage to solve several doubts of those who search on Google. This example may be absurd, but these teens have something very important: they are using the right keywords.
This use can be done in the video name and description. To think about the format you should use, think about the way your audience would search. So, if we have a video about sales strategies, it is interesting that this term is in the title. And with the long tail in mind, adding specificity helps. Ex: Online Sales Strategies 2022
How to do SEO on Tik Tok
Like Google, Tik Tok is a search engine. Currently, young people are the ones who most use Tik Tok to search for information. Be it recipes, historical facts, and even pro tips, the video app has become a trending search engine.
So, if your persona is young and uses Tik Tok as a search platform, it’s interesting to take care of SEO there as well. That is, use the tips we gave in this text and apply them too.
However, there are particularities such as the use of # and also the text used in the video. Pay attention to the script, title, and description. Having the keyword in these fields is important. Besides, of course, playing in the dances and music of the moment.
Bonus Tip:
To facilitate and have better assertiveness in the definition of c-words, it is possible to use tools that help you in this search, such as:
Google Keyword Planner, better known as Google Keyword Planner, where is perfect for sponsored link campaigns.
Semrush brings together all the essential keyword research tools you will need in one place.
Ubersuggest with it you'll get several word suggestions, and it's a free platform.
Google Trends is an online tool by Google that shows you the most popular terms on the current Internet or from previous years.
Ready! Now you know what keywords are. In addition to their importance and how to use them. Therefore, it is now enough to take advantage of this knowledge and tips to strategically position yourself on the first pages of search engines such as Google.
