SOCIAL MEDIA STRATEGIES TO BUILD A DIGITAL PRESENCE

1. Define your goals in SMART mode

To be successful you must know where you want to go and how you are going to do it. The best way is to create SMART objectives. What does it consist of? This English acronym defines the characteristics that the objectives must have when you are going to create them. These are:

• Specific (specific): what do you want to achieve?
• Measurable (measurable): how can you measure its progress and impact?
• Attainable: Is what you propose possible? Do you have everything to achieve it?
• Relevant (important): what impact are you going to generate?
• Timely (execution time): when should you achieve it?

2. Know your market segment

It sounds very technical, but it is important that you are clear about who you are going to conquer.

Pretend that there is someone you like, to get that person’s attention you try to know what makes him happy, what he doesn’t like, what activities he does, his hobbies and pastimes, etc. You want me to watch out for you, right?

Well, the same goes for the market segment. The purpose is to get to know that group of people who share interests, tastes, hobbies, places of residence, and other information in order to better communicate your message.

That personification of your segment is known as a buyer persona. 

Nowadays, nobody likes to be told: buy me! That is why brands have opted for content marketing, a way of generating close relationships between companies and consumers. The best example is? Netflix posts on their social networks!

3. Define which social networks you are going to be on

Depending on your segmentation, the next thing is to choose the social network in which you are going to have a presence. Each of the social networks that exist is aimed at a specific audience and therefore your strategies cannot be the same.

Check out!

Type of audience on Facebook, important for social media strategies

This pioneering social network is today the preferred tool of middle-aged adults. Your parents and uncles probably love to use Facebook. Therefore, if your business is aimed at this segment of the public, your strategy must target them.

What are the advantages? The public of this social network usually has good purchasing power and a better disposition to know your proposal. Do you have in mind to apply an experiential marketing strategy? Create an event on Facebook!

What is the Instagram generation?

On Instagram are millennials and centennials. This social network is perfect for businesses where image plays an important role, such as kitchen businesses, clothing brands, video games, etc.

In addition, it has functions such as stories, IGTV, and Instagram shop that can be very useful for your business. Want to know how many people reacted to your post? Then make use of Instagram Insights.

A very cool example if you like to travel the world and be a photographer is National Geographic, which has almost 150 million followers on its Instagram account. This shows that a good photo with good storytelling can be successful.

How to create social media strategies on Twitter?

If your business offers customer service, Twitter is one of the best social networks for this type of business. Most of the users who are between 25 and 45 years old use the words: card, app, delivery, and account in their tweets.

Did you know that 79% of Twitter users want to know about the latest news? This data was used by LEGO to create the hashtag #RebuildTheWorld with which it managed to refresh the perception of the brand in users. And you, are you ready to try?

Tik Tok: The power of generation Z!

This is the social network preferred by centennials, as there is movement, dances, challenges, and communities around the trends of the moment. For this reason, it has become an interesting option for businesses that want to reach the young population.

Unlike the other social networks, on Tik Tok, there is a greater response from the audience. If you want your campaign to be a trend, Tik Tok is what you need. Create a very eye-catching challenge for people to do and share! A good form of “voice to voice”.

4. It’s time to create valuable content!

We had mentioned the importance of content marketing, but how to implement social media strategies where content is king? The best way is to start building a community that identifies with your brand.

People who are on social media have other goals besides getting to know your products.

For example, if your brand is about healthy products, people will be looking to learn how to maintain a healthy lifestyle, what are the best exercises to lose weight, what to eat and what not to eat, reviews of places to eat, etc.

So what you have to do is become that best friend who is willing to advise. Doesn’t it happen to you that you follow a person on social networks because you feel that they go beyond what others say? You must provide that feeling with your entrepreneurship!

Lean on different resources, people are more interested in seeing videos than photos, and podcasts are also a good option to generate links. However, keep in mind that the trend now is closer to content, which represents the reality of people.

Use technology to create heart-stopping content

Here we leave you a list of the best tools for social networks, so you can not only create quality content but can also monitor them:

• Canvas. It is an application that allows you to create designs in an easy and intuitive way. It has a free version,  but the pro comes with more options such as inserting the logo of your business in the images.
• Buffer. With its help, you will be able to manage several social network accounts and know the best time to publish.
• Lightroom. It is one of the most used apps for photo editing, it allows you to remove noise, and improve angles and image quality.

Why do you need to create social media strategies?

With a social media strategy, you will have a north to go to. In other words, you will know how to start a business, because you will have a better idea of ​​who your audience is, how you should communicate with them, what time you should post so that they can see your posts, and what it is that they do not like so much, but that you can change. 

As you can see, there are countless advantages, but these are the most important when defining good social media strategies:

• You build brand loyalty. The good thing about social networks is that you maintain constant contact with people. This way you discover who can become your customers and what you can do for their loyalty. All based on statistics!
• You reach new audiences. You have to dream big. With good social media strategies, you can reach new countries and conquer international audiences. No one says it’s easy, but it’s not impossible.
• The power of repost and share. With good content and a good message, you can reach thousands in a matter of minutes. People who admire what you don’t hesitate to share it with others until you create a great chain.
• You increase your sales and user conversion. When you become crack at marketing strategies on social networks, you ensure sales and that more users follow you and want to be part of what you create.
• Direct access to social listening. Knowing what they think of your brand and how they share it with others is good, especially when facing crises. Also, to assess whether your social media strategy was well received.

This was all buddy. Don’t be discouraged if things seem to be going too slowly at first. The coolest thing about starting a business is that it becomes a constant experience, so don’t be afraid of failing. Also, remember that being your own boss gives you more opportunities to travel, study and work abroad. All at the same time!