When your online store is stagnant, with many visitors and few sales, know that there are e-commerce errors that may be hindering your digital performance.
But no need to despair! E-commerce is an open field of possibilities and by identifying the problem; you can easily get around it with assertive strategies and a good market study. Eventually, there are some mistakes that many experienced or newbie shopkeepers still make in their online sales. In this article, we'll show you the four most common mistakes and how to solve them!
Stop making these mistakes in your e-commerce!
Currently, these are the biggest mistakes we identify in both younger and veteran e-commerce. Analyze each one, review some points of the store, and understand what could be harming your online sales!
Shipping is more expensive or equal to the value of the product
In e-commerce, the shipping cost must be as attractive as the value of the product. So, if the delivery cost is similar or even more expensive, the most certain result is cart abandonment and probably a visitor who will not return to your online store.
However, consider it as one of the simplest errors to resolve. Many shopkeepers have the feeling that the post office is the only secure shipping method, even if the values and deadlines are not the most ideal. However, with the popularization of online shopping, several means and companies providing delivery services have emerged.
The best way to reduce purchase obstacles is to use shipping as a benefit for your store. To make the delivery more attractive and improve the conversion of visitors into sales, you can:
Embed shipping costs in products with lower values,
Offer free shipping on products with higher tickets,
Embed shipping costs in lower value products,
Use logistics integrators to find methods and account values, such as Best Shipping, for example
Average product value
This is the most difficult point we are going to work with. The Internet is like a large online shopping mall, its competitors are not only other e-commerce, but also marketplaces, Instagram shopping, and even WhatsApp. At this point, learning how to price your prices correctly will definitely boost your sales.
We're not telling you to sell your products for extremely low value, okay? But before pricing, do some market research. Understand what is practiced in your niche and what you can offer more to justify your values.
In addition, pricing is also an internal management process; you need to understand how the values will affect the company's billing and how you will offer good prices without jeopardizing your profits.
Limited payment methods
Currently, e-commerce platforms offer a wide variety of payment methods. Selling online means reducing the purchase path as much as possible, from the arrival of the visitor to your store until closing the cart. If the means of payment are limited and do not follow market trends – such as the PIX, for example –, you are making the sales process difficult.
Your online store needs to offer between 3 and 4 payment methods, or more. It is necessary to give your customer every possible opportunity to take your product home. Reminder: credit card installments are mandatory for any business. Study the value of your average ticket, company billing and operating costs to understand the number of installments you can offer.
Product Description
Finally, the most important element not only for e-commerce of any segment: the product description. This is the key item, the glue that holds all other actions together. The product description needs to be assertive, direct and clear. Your description needs to be so good that the customer thinks they are being served at the physical store counter. Therefore, it is important that the product registration is done by the retailer himself, as only he has full knowledge of what he is selling.
The description is where the consumer removes their last doubts to decide whether or not to take the piece. In an ideal template you would need to include:
clothing measurements
fabric elasticity
part material
Extra tip: If you work with a variety of sizes, it's a good idea to add sizing charts and guidelines for measuring your own sizes.
The data study will be definitive in order not to make mistakes in e-commerce
In the physical store, you are constantly analyzing the facade, checking the windows, changing the products on the mannequin for models that are on the rise, and ensuring organization and cleanliness. In this way, the same process must be carried out in your online store constantly.
Finally, e-commerce platforms provide precious data about your business and just by constantly checking it, you will find the points that need optimization. Study your business and leverage your strategies every day!
