The job market is increasingly demanding. And knowing how to create a successful LinkedIn profile is a skill every modern professional should have!
In addition to a beautiful profile picture or a well-crafted professional background, a successful LinkedIn profile has numerous essential elements which not everyone knows!
Check out now 6 tips on how to create a successful profile on LinkedIn and get the attention of recruiters and headhunters
The first tip on how to create a successful profile on LinkedIn is to insert your profile picture on the social network. It is important that the photo is professional, of good quality and creative, highlighting your profession and your personality. However, it is worth remembering that your profile picture is the first impression that people will have of your page and of you as a professional. Therefore, it is worth spending some time and investing in a photograph that really conveys a good image to those who visit your profile. After all, with the sheer number of people on LinkedIn, those without a photo are easily overlooked.
The second tip on how to create a successful LinkedIn profile is to add a background photo. This photo is the second visual element at the top of your profile page. It catches people's attention, and defines your personal and professional context, showing a little more about what is really important to you. More than anything, the right background photo is ideal for helping a profile gain more prominence on the social network, catching the attention of recruiters, and standing out from other professionals.
Another tip on how to create a successful LinkedIn profile is to come up with a catchy title. Your headline is positioned just below your name on your profile and is the first thing your visitors will read. Although the default settings fill the headline with your current position, the ideal is to write something more attractive that conveys your talents, experiences, and results. It's 120 characters, so why not make it count? Rather than just listing your title, mention your expertise and how you benefit your company and your customers. Keeping your target audience in mind is also important. Are you talking to industry peers, customers or headhunters The ideal is always to write for your target audience!
Typically, it tends to be a longer version of the title, depending on your industry and title. In total, there are 2,000 characters that can be used to describe what you do best, your experiences, academic context, hobbies and much more. However, it is important not to focus only on your experiences as an academic, such as a 6-month postgraduate degree recognized by the MEC, or professional, but also on the benefits, you can offer to a potential employer. Remember that keywords are crucial here, so make sure you use words that you want to be strongly connected within your field.
Another tip on how to create a successful LinkedIn profile is to highlight your past experiences. At this stage, it is important that you elaborate a little more on your responsibilities, activities, and results in previous positions. After all, unlike a resume, there is no rule of just two pages to be followed. So be sure to include any jobs that you feel are relevant to where you want your career to go, and use two to four interesting and impressive points for each job you include. Also, use good action words to show not just what you've done, but what you've achieved in each position. The key is to demonstrate the impact you've made, the change you've implemented, the initiatives you've led and the results you've delivered!
It may seem obvious, but sometimes this part can be easily overlooked! It is essential to creating a successful LinkedIn that you continue to create new connections as you connect with others. The reason for this is LinkedIn is first, second and third degree, in which it is only possible to connect with people who are directly connected to those professionals you already know. So having lots of connections helps keep you visible to others. That said, while you can connect with people you don't know, it's preferable to connect with professionals you already know personally, have worked with, or met casually. If you decide to connect with people you don't know or with whom you don't have a direct connection, however, it's appropriate to send a note with your request explaining who you are and why you would like to be part of their professional network.
