𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭
Who doesn't remember at least some childhood games? They are great forms of entertainment, as well as stimulating the logical and playful side, regardless of gender and age group.
And the news is that we can bring this technique to business!
Have you ever heard of “ gaming”, or gamification in sales? This concept is applied in the commercial area, seeking to motivate employees and, consequently, increase sales competitiveness.
So, if you want to know more about gamification, how it can benefit your business, and the steps to implement it, follow the text below.
If you haven't heard of gamification in sales, it's time to get to know the strategy that large companies are applying to their teams to sell more and better.
A study by P&S Market Research showed that in 2014, gamification was already worth $960 million. And it is expected to exceed $22 billion by 2022.
“But what does this concept mean?”
Broadly defined, it is about the application of game dynamics in corporate contexts, with the objective of making the work environment more dynamic and encouraging the employee to give his best in his tasks.
This strategy can be used for training or even as a way to keep the team more focused in exchange for a “reward” – which can be a bonus, a trip or just the pleasure of winning.
To convince you that your company needs to apply gamification in the sales sector, we have separated 7 reasons. Check every detail!
The routine in the sales sector is not easy. This is because he is responsible for directly increasing the business's revenue, in addition to transmitting the image that the company wants to pass on to the public, which requires a huge commitment.
The secret to success lies in balance: reconciling responsibilities with moments of relaxation. And a good way to break the routine is with gamification. After all, applying a dose of healthy competition makes everyday life lighter and more fun.
With this attitude, it is possible to increase the relationship between employees, as well as encourage creativity, intensifying productivity goals — actions that are very important in the sales sector.
Working with sales is very challenging, mainly because of the goals that professionals need to hit weekly and monthly. As a result, some contributors may feel disconnected from their colleagues, which can be detrimental in an overall view.
With gamification techniques, you can encourage your team to develop more team spirit. Thus, everyone tends to win, because the saying “two minds are better than one” is real and when it comes to solving problems, or even when applying innovation techniques, one idea can complement the other and so on.
In the business world, there are several factors that help in your success and increased sales. A light and welcoming work environment is certainly at the top of the aspects that impact employee productivity.
If you stop to think about it, you will surely remember places that make you in a better mood and want to be productive. The same happens in reverse: remember the moments you discussed with a family member at home. The tendency is to go out for some air, isn't it?
In the corporate world, it is no different. So, inserting fun traits like gamification into tasks can increase engagement, improve performance, and really motivate the sales team!
Salespeople are naturally competitive. They are always ready for challenges, improve productivity goals, and push their limits further and further.
However, everyone knows that there are people who are competitive in a negative way, which can be harmful to the team and make the work climate heavy.
Thus, sales gamification aims to explore the competitive side of people in the best possible way, bringing benefits to the team and also to the business. Because, regardless of the ultimate goal, the important thing is to unite, in a healthy way, for a cause.
At this point, relying on the help of a sales spreadsheet can be important to control what is being sold, separate data, and set up a leaderboard. So, with correct information, no one is harmed.
Gamification can encourage new employees, or those with lower than normal sales levels, to seek help and training from their more experienced colleagues.
On a day-to-day basis, the exchange of information between sellers may not take place effectively, either because of embarrassment to ask for help or lack of communication between sellers. Thus, seeking to perform well in the competition, they will ask their co-workers for help.
After all, we all know that human beings are sociable. This also applies at work.
As much as sales seem individual, inserting gamification and encouraging teamwork can enhance the results that the company wants to achieve.
Even if this is the will of some, problems in communication happen, whether due to technical failures or human failures. The intention of gamification is to reduce these noises and improve the dialogue in general.
As much as programs make our lives easier, sometimes salespeople forget to use them, resorting to the old pad of paper.
But we know that this attitude is not beneficial for both the employee and the business. After all, the seller is likely to forget to write down some information or lose some important paper.
Therefore, adopting an ERP system at the time of gamification is essential, because with it it is possible to monitor the main sectors of the company in a simple, fast, efficient, and online way.
In this way, it is easy to know who is winning the competition, and not to be left behind, sellers will use the systems more and more, without seeing it as an “obligation”.
